Mobile Gaming White Paper

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“Solving Mobile Gaming’s Growing Discovery And Customer Acquisition Problems: The Impact of Content Licensing”

The massive increase in the number of games is making it harder to attract consumers’ attention and much more expensive, regardless of the quality of a game. Even as developers refine their techniques for conversion, retention and monetization, and thereby increase revenues from paying customers, more and more of these revenues are eaten up by the steadily rising cost of user acquisition. It’s becoming ever more crucial to find the most cost-effective way to get noticed.

To read more  download the complete White Paper (pdf).

 

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