“Solving Mobile Gaming’s Growing Discovery And Customer Acquisition Problems: The Impact of Content Licensing”
The massive increase in the number of games is making it harder to attract consumers’ attention and much more expensive, regardless of the quality of a game. Even as developers refine their techniques for conversion, retention and monetization, and thereby increase revenues from paying customers, more and more of these revenues are eaten up by the steadily rising cost of user acquisition. It’s becoming ever more crucial to find the most cost-effective way to get noticed.
To read more download the complete White Paper (pdf).
Chris Nichols of Los Angeles Magazine wrote:
This stuff is great.
Read the review here.
Foodiggity covered Soylent Green crackers, saying:
Suddenly, people don’t sound so bad.
USA TODAY mentioned soylent green crackers on POPCANDY:
Wanna buy some soylent green? Now you can.
See what they said on POPCANDY.
In the Food & Think section, an article titled “More Fantasy Foods Made Real” said:
The last time we covered this topic… this product was lumped in the “so glad it doesn’t exist” category.
Read the full More Fantasy Foods Made Real article.